What channels does Webstreax manage?
Google Ads (search, shopping, YouTube) for capturing existing demand; Meta ads (Instagram, Facebook) for generating it; WhatsApp marketing — broadcast campaigns and AI-bot follow-up that convert at rates email can't touch; and organic content that compounds alongside paid. Channel mix follows your economics: we start where your customer acquisition cost is provably lowest and scale what the data supports.
How is performance reported?
You get one monthly report built around the numbers that matter: spend, leads or sales, cost per lead, and revenue attributed. No impressions-theatre. Every campaign ships with proper conversion tracking wired before the first rupee is spent — because optimization without measurement is guessing with your money. If a channel isn't returning, we say so and move the budget.
What makes an SMB campaign succeed?
Three things, in order: an offer worth clicking (we'll tell you honestly if yours isn't), landing pages that convert (see web development), and follow-up speed — leads contacted within minutes convert several times better than leads contacted next day, which is why we wire WhatsApp AI follow-up into campaigns by default. Ads amplify a working system; they don't fix a broken one.
What happens in the first 30 days?
Every engagement starts with a free consultation. Then, before any budget goes live: measurement first — conversion tracking installed and tested end to end, so a form fill, a phone call, and a WhatsApp enquiry each register as distinct events and you can tell which is which. Economics next — what a customer is worth to you and what you can afford to pay to acquire one, which together set the target cost per lead the account is optimised against; without that number, "cheap clicks" is a meaningless goal. Then structure — campaigns split so spend is readable by intent, audiences and search terms defined narrowly enough to learn from, and negative keywords in place from day one rather than added after a month of waste. Then creative and landing pages, then launch, deliberately small, scaling only what the data supports.
What do you get each month?
One report you can read in five minutes: spend by channel, leads or sales, cost per lead against the target we agreed, and where the budget moved and why. Behind it sits the actual work — search-term and placement reviews with waste cut, bid and budget changes, new creative tested against the current winners, landing-page changes, and audience or keyword expansion where the numbers justify it. You keep ownership of the ad accounts, the pixels, and the historical data. Spend goes from your card directly to Google or Meta, so you can audit every rupee, and if we part ways the account's accumulated learning stays with you rather than inside an agency's shared account.
How is the management fee set?
A flat monthly fee scoped to channels and volume, never a percentage of ad spend. The percentage model quietly rewards an agency for spending more of your money, and it charges different amounts for identical work depending on your budget. Ours scales with the number of channels managed, the number of campaigns and creative variants in rotation, and how much production — copy, creative, landing pages — sits inside the retainer. One channel with a stable offer takes less work to run well than three channels with a monthly promotional calendar, and the fee reflects that. Ad spend is separate and paid by you directly to the platform.
Who should not be running paid ads yet?
If nobody answers leads quickly, ads will efficiently buy enquiries that go cold — fix response first, which is often a WhatsApp AI bot plus a rule about who calls back and when. If your landing page does not convert the traffic you already have, paid traffic will not convert either and you would be paying to expose a leak. If you cannot fund a learning period — several weeks of continuous spend before an account optimises — starting and stopping burns budget without ever reaching efficiency. And if your margin cannot absorb a realistic cost per lead in your category, the honest answer is that paid acquisition is not your channel yet, and organic, referral, or marketplace routes deserve the money instead. We would rather run that arithmetic with you than take the retainer.
What is different about marketing to Indian customers?
The conversion path rarely ends on a web form. A serious enquiry usually moves to WhatsApp within minutes, which is why we wire WhatsApp follow-up into campaigns by default and count the WhatsApp conversation as a tracked conversion rather than a click that vanished into thin air. Comparison behaviour is high, so creative that states the offer plainly generally outperforms brand-mood advertising for an SMB. Language matters: in Kerala, ads and landing pages that read naturally to a bilingual audience behave differently from English-only campaigns, and that is worth testing rather than assuming in either direction. Seasonality is local too — Onam for Kerala retail, wedding season, admission cycles for education — and a calendar built around the year your customers actually live in beats one built around a generic quarter.