What does marketplace management include?
Listing optimization — titles, bullets, backend keywords, and A+ content written for each marketplace's search algorithm; product imagery — AI-generated studio-quality photos and lifestyle shots at a fraction of photoshoot cost; review management — systematic review generation and response; pricing and promotions — staying competitive without racing to the bottom; and marketplace ads — sponsored placements managed to a target cost per sale. One retainer, every platform you sell on.
Why do listings need platform-specific optimization?
Because Amazon, Flipkart, and Meesho rank products with different algorithms, reward different content formats, and serve different buyers. A listing copy-pasted across platforms underperforms on all of them. Webstreax maintains per-platform playbooks — keyword research from each marketplace's own search data, image specs that pass each platform's quality checks, and category-specific conversion patterns — so the same product wins on every storefront it appears in.
What does it cost?
Managed retainers run ₹5,000–20,000/month per store depending on catalogue size, or ₹200–500 per product for bulk listing optimization projects. Marketplace ad management is scoped separately against your target cost per sale. Most sellers recover the retainer from the first improvements in click-through and conversion.
What happens in the first 30 days?
Every engagement starts with a free consultation. Onboarding then runs in a fixed order, because listing work is worthless until the account underneath it is sound. Week one is access and diagnosis: seller-panel access at the permission level the work actually needs, an account-health check for policy strikes and suppressed or inactive listings, and a catalogue audit ranking your SKUs by revenue and by how far each listing falls short of what the category rewards. Week two is keyword and competitor research per platform, using each marketplace's own search data rather than Google's, because buyers phrase things differently inside a shopping app than they do in a search engine. Weeks three and four rebuild your priority SKUs — titles, bullets, backend keywords, A+ or enhanced content, and imagery — pushed live in batches, so the effect of a change can be seen rather than lost in a simultaneous overhaul of everything.
What does the monthly retainer cover?
Continuing listing work down the catalogue, plus the operational upkeep a storefront needs to hold its position: account-health monitoring, fixing suppressions and policy flags before they cost you the buy box; review management — compliant review requests and replies to negative reviews, which buyers read far more carefully than the positive ones; pricing and promotion decisions taken against your margin rather than as a race to the bottom; catalogue hygiene as variants, stock, and new SKUs change; and a monthly report covering sessions, conversion rate, buy-box share, and units sold per platform. Marketplace advertising is scoped separately against a target cost per sale, because ad management is real recurring work and should be priced openly rather than smuggled inside a listing fee.
Who is this for, and who is it not for?
It works best for sellers who already have sales and a catalogue worth defending — listings that convert unevenly, a category where competitors have visibly better content, or a range too large for the founder to keep maintaining personally. It also suits brands entering marketplaces for the first time who would rather launch correctly than repair later. It is a poor fit if your unit economics do not survive marketplace commissions, fees, and returns: no amount of listing work rescues a product that loses money after the platform takes its cut, and we would rather do that arithmetic with you during the consultation than bill a retainer against it. It also cannot fix chronic stock-outs — nothing depresses rank faster than a product that keeps going unavailable.
How does the price band map to scope?
The ₹5,000–20,000 per month per store band is driven by catalogue size and category volatility. The lower end is a small, stable catalogue on one platform needing routine upkeep. The upper end is a large or fast-changing catalogue with frequent launches, seasonal pricing, and competitors who iterate constantly. ₹200–500 per product is the alternative for one-off bulk work: a defined number of SKUs rebuilt to a standard and handed back with no ongoing commitment, which suits sellers who run their own storefront day to day but need a professional reset. Imagery is included within these bands at normal volumes; large photography or video programs are quoted separately rather than absorbed silently.
What is specific to selling on Indian marketplaces?
Three things shape the work here. Fees and returns decide profitability more than price does — category referral fees, fulfilment charges, and return-to-origin losses on cash-on-delivery orders vary enough between categories and platforms that an identical listing can be profitable in one storefront and loss-making in another, so we scope pricing per platform instead of mirroring it. Festive cycles concentrate the year — the major sale events around the festive season reward preparation made weeks ahead in stock, pricing, and creative, and punish sellers who react once the event has started. And the platforms attract different buyers: Amazon and Flipkart shoppers behave differently from Meesho's price-led audience, while Myntra is a fashion catalogue with content standards of its own. A listing written once and mirrored everywhere underperforms in all of them.